Okinawa business trip report✈①








Okinawa's beautiful sea and delicious food.
Okinawa is visited by many tourists every year, so many people may want to open a restaurant.

・I want to open a restaurant in Okinawa Prefecture
・I want to know the advantages and disadvantages of starting a business in Okinawa Prefecture
・I want to collect information about opening a business in Okinawa Prefecture

For those people, we have compiled basic information on opening a business in Okinawa, recommended sales formats, and ways to attract customers.

Okinawa prefecture's opening rate ranks first in the nation
According to a 2017 survey by the Small and Medium Enterprise Agency, Okinawa Prefecture's opening rate, including restaurants, was 9.3%, ranking first in the nation.
In addition, the business closure rate is 4.0%, which is higher than the national average of 3.5%.
The reason for the high start-up rate is thought to be that there are many cases of start-ups and openings in industries that are easy to enter.

The food and beverage industry in Okinawa Prefecture has its own unique characteristics, including dishes that make use of local ingredients, souvenirs for tourists, and gourmet products.
Furthermore, the ratio of general cafeterias and restaurants to the total number of restaurants is relatively low at 40%.

The key to success in opening a business is to develop a business that takes advantage of Okinawa's unique charm.

Continued to Part ②

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